Brief 4, Storyboards and Treatments!

Storyboard for advert

View more PowerPoint from Lizzy Morey

As you can see, I'm not the worlds best artist.
So I tried to make a collage out of photos. Not sure the idea worked but it will still be useful for us (myself and Leyla) to have the storyboard with us on the day of the shoot.

And here is a photo of our Instagram Mood Board, which was to show our target audience in our presentation on Friday.
It was great making the Mood Board, we got a little carried away, but I think that it shows are target audience, how divers Instagram can be and a little bit about what its functions are.

Review of ads in chosen area

There are over 30 Photography apps for the iphone, Similar to the Instagram is Camera +, Procamera, Hipstamatic and Magic Shutter, they all promote the same things, photo filters to make your photos look more professional. The Recurring visual themes of these ipod apps are; Colorful, they show a lot of photos that were taken with the app and show the features. They also show the price of the app. The Key messages from the adverts were that the aps are easy to use and fun, anybody can use the aps, and quite a large target audience appears to be family’s who share their photos with each other. Some of the language used is quite forceful, “You must buy this app” quite aggressive. Instagram is used not only to take photos but to share them with the Instagram community, most other ads are only on the apple app store, our advert will be a film, 30 seconds long. Instagram is Social networking with Pictures all integrated in one app. That’s what makes our brand unique.

1.	Our Advert: We want people to download the app from the apple app store and tell them that it is completely free.
2.	Our Target Audience: People who own Iphones/Ipod touch’s, who love photography and to share photos with friends and family and the world.
3.	What insight or truth that drives this brief: We want to show our audience what the apps does, its features and how it works.
4.	Why we are advertising: There are 146,000,000 people with Iphones globally and we want to get as many people using the Instagram app as possible.
5.	What media channels? Where will the advertisement be shown? : The Advert will be shown on the web, on side bars of social networks and before youtube videos.
6.	What do you want consumers to do and think in response to the ad: Download the app from the apple store and then use it, meet new people and share their photos.
7.	The single most important point to communicate: That you should download Instagram onto your Ipod Because there are over 15,000,000 users to share photos with.
8.	The style and tone of voice of our ad: Globally used in a fast fun advert that easily communicates with people of all ages.
9.	Brand name: Instagram